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I’ve been using the Yoast plugin for over a year now and I am happy to say that it makes a big difference. The most important feature is the simplest one – you know right away how closely the content presentation maps to the expectations set by search engines. People so often write to ‘insiders’ in their field, forgetting how search happens. Yoast keeps the content honest and focused. As long as you know your key term, they help you easily do the rest. Nicely done!